CAC Keeps Rising. Retention Is the Only Lever Left.
Customer acquisition costs have climbed for a decade and won't reverse. Why retention, not more ad spend, is the only durable path to ecommerce profit.
Open the thread →Marketplace Dependency: The Hidden Cost of Renting Customers
Marketplaces deliver volume but quietly own your customers, your margins, and your data. Here's the real cost of dependency, and how brands reclaim the relationship.
Open the thread →The Cookie Didn't Die. Your Data Problem Didn't Go Away.
Google kept third-party cookies and retired Privacy Sandbox, but the signal you rent keeps eroding. Why owned customer data is now a survival requirement.
Open the thread →From IG click to Shopify order, inside one WhatsApp thread
Same IG ad, sent to WhatsApp instead of a form. Live Shopify catalog, the 72-hour free window, and how to ship the end-to-end flow in two weeks.
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bitbybit + Meta: AI for WhatsApp Marketing, Click to Conversion
Recap of bitbybit and Meta Indonesia's May 2025 event on combining Click-to-WhatsApp Ads with AI agents to close the conversion gap in Indonesian commerce.
Open the thread →Stop calling it a chatbot: 4 tests an AI agent must pass for Shopify
Four tests an AI agent must pass to be worth installing on a Shopify store: live catalog, cross-thread memory, real actions, and escalation before damage.
Open the thread →AI Business Summit 2025 — mobile-first to AI-first commerce
Recap of bitbybit's AI Business Summit 2025 in Jakarta: how AI is rebalancing the human-machine split in Indonesian commerce operations.
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AI Studio launch at Meta Indonesia: chat-to-checkout commerce
Feb 2025 launch of bitbybit AI Studio at Meta's Jakarta office — the no-code platform for WhatsApp AI agents that take customers from chat to checkout.
Open the thread →Conversation to conversion: bitbybit + Expatify webinar, April 2026
How an April 2026 webinar with Expatify framed AI's role in turning natural WhatsApp conversations into completed Shopify orders.
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Executive Iftar 2026: bitbybit + Expatify with 14 commerce leaders
A March 2026 closed-door roundtable in Jakarta where 14 brand leaders dissected supply chain, CAC, and personalisation — with bitbybit + Expatify hosting.
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Tech in Asia 2025: bitbybit notes from the Startup Factory
Two days at Tech in Asia 2025 Jakarta: visitors stopped asking 'do I need digitalisation?' and started asking 'how do I automate chat-to-sale?'
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