Turn every WhatsApp conversation into an audience you own.
An AI agent reads every CTWA click and inbound chat, tags who they are while you talk, and reopens the thread at the right moment — on an audience you own, not one you re-buy.
- Capture the phone at “hi” — the record opens on the first message, not at checkout
- Tag while you talk — AI writes intent to the record as the reply lands
- Reopen, don’t re-buy — follow up at WhatsApp read rates, not email open rates
A click into a conversation beats a click into a form.
Industry benchmarks (Meta + analyst, 2025–26): click-to-WhatsApp runs 40–70% lower cost per lead and 3–5× the conversion of click-to-form, with a 72-hour free messaging window after the click. The proof we can put our name on is the reach below.
Brand facts are first-party; the CTWA benchmarks above are industry figures, not bitbybit guarantees.
Turn paid conversations into owned audiences.
Your email and SMS lists only have buyers — captured at checkout. So every high-intent click, DM, and question before checkout vanishes, and you pay the ad auction again to reach the same person.
The list starts at checkout
Email and SMS capture an address only when someone buys. Everyone who clicked, asked, or browsed first never lands on a list.
So you re-buy the same person
No owned pre-checkout audience means running the full ad auction a second time to reach someone you already talked to.
And the blast can’t tell them apart
One broadcast, same copy to the buyer, the browser, and the abandoner — because there’s no record of what each one came for.
AI builds the segment and writes the message — from real conversations.
Two jobs in marketing: what to send and when. Job one is who and what — the AI segments from live behavior and drafts the copy itself, off the customer record, not a frozen list.
Customer Segments that auto-update
Build a saved Customer Segment from AND/OR/NOT conditions on customer tags, AI ticket tags (intent pulled from support conversations), visited pages, and custom fields — with a live recipient count. It updates as behavior changes; no manual list rebuild.
AI writes the campaign copy
The agent drafts WhatsApp template copy from a short prompt, in your chosen language, personalized off the record — order history, past chats, what they were browsing — so a returning customer gets copy for them, not a blast for everyone.
Capture the visitor into the thread — structured
Turn an on-site visitor into a WhatsApp record before they bounce: a proactive on-site bubble keyed to a goal — cart recovery, back-in-stock, price drop — opens the chat, then a short in-thread form captures the structured detail you need to segment and follow up.
- Approved templates
- Quick-reply buttons
- Dynamic variables
- Discount vouchers
- Unsubscribe handling
The basics every tool has. The AI choosing who, and writing to the person, is the part that’s ours.
Under the hood: Power Message floats the on-site bubble, and WhatsApp Forms collect the fields right in the thread — text, dropdown, date, photo, document — then export to Google Sheets or fire onward via a webhook / HTTP request to your other tools.
From conversation to segment to follow-up.
One CTWA click. The AI tags intent as the chat unfolds — and the tag lands on a record you own, then syncs to a Meta audience the same day.
- 01 Record opens at the first message No checkout required — the profile exists the moment they say hi.
- 02 The AI tags intent as the reply lands Product, variant, stage — written to the record, not a manual list.
- 03 The tag drops them into a saved segment That segment syncs to Meta as a custom audience and lookalike seed.
Illustrative — your templates, your products, your segments.
Reach them at the right moment, where they already reply.
Job two is timing — and the AI picks the moment. The agent learns when each person opens and replies, or you schedule it yourself, or a Shopify event fires it the moment it happens. Promotional sends route over Meta’s marketing-grade rails (Marketing Messages Lite) for efficient delivery.
The agent learns when each customer actually opens and replies, and sends at that moment — per person, not one blast time for the whole list. Or schedule it yourself, with estimated reach and revenue shown before you go.
Reach the moment it matters off six native Shopify triggers — Order Created, Order Created (unpaid), Order Paid, Order Fulfilled, Abandoned Cart, Abandoned Checkout — fired the instant the event happens.
Set a send to repeat — Daily (with exclude-days), Weekly every N weeks, Monthly on a date or Nth weekday — or fire it before or after a customer date field, like a birthday offer two days early.
When intent crosses your threshold or a record goes quiet, Follow-up reopens the thread on a trigger or a timer — a price drop, a restock, a seasonal nudge.
Because the relationship lives on a record you own, you can reopen the thread instead of re-buying the click.
Build your audience before checkout.
Email captures identity at checkout, so the list is buyers only. The record opens the moment someone messages.
- Identity captured at checkout
- List = buyers only
- Mid-funnel reachable only by paid retargeting
- Tags die in someone’s head
- Record opens at the first message
- Audience = everyone who messaged
- Reopen the thread at read rates
- Tags sync to segments the same day
Seed lookalikes from people who actually talked to you.
Real-conversation tags sync to Meta as audiences. CAPI sends back the events your team actually closes.
Custom audiences from CRM tags
Real-conversation tags sync to Meta as custom audiences and lookalike seeds, refreshed as tags update.
CAPI sends back the events you actually close
Qualified-lead, message, and purchase events flow back with a unique event ID per conversation.
Every chat is source-tagged
Campaign, ad set, creative, and entry point, captured the moment the conversation starts.
CAPI sends the conversation outcome back to Meta, de-duped against your existing events — see the Meta Conversions API integration.
Keep the marketplace for discovery. Own the reorder.
Marketplaces mask the buyer’s number coming in. A CTWA chat plus a WhatsApp record gives you the retention list they never let you keep.
At $299/mo (≈ Rp 5jt) — about Jakarta’s minimum wage (UMR) — the owned record costs less than one more sales admin, and never resigns with your customers.
WhatsApp marketing FAQ.
Where this runs: bitCRM, AI Studio, bitChat.
When a qualified lead is ready to close in-thread — recommend, build the cart, send the payment link — that’s the sales job →.
Turn every conversation into an audience you own.
Capture the phone at hello, tag while you talk, and reopen the thread at the right moment — on an audience you own. Free trial — no credit card required.
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