For Marketing & Growth Teams

Every WhatsApp chat, remembered.
Every reply, sharper.

Reach isn't the problem. Memory is. AI listens, tags, and acts on every WhatsApp conversation — so the next one never starts from zero.

Start Free
1,000+ Brands
50+ Countries
Official Meta Tech Partner
The Problem

Why WhatsApp relationships
don't compound today.

The conversations are already happening. The memory isn't. Customers ask the same questions every time. Tags die in someone's head. The next campaign starts from zero.

Conversations land in DMs and disappear

CTWA clicks and inbound messages drop into personal phones or a shared inbox. By the time someone replies, the intent is cold. Nothing is tagged. The next conversation starts from zero again — even with the same customer.

Memory depends on whoever's awake

A customer asks about price at 11pm. Nobody answers until 9am. The agent who finally replies has no idea this person browsed the bridal collection three times last week. Continuity dies whenever a human swaps in.

Every conversation is data you never keep

Budget hints, size questions, occasion, urgency — gold for the next conversation, all locked in chat history. Your CRM has a name and a phone number. The relationship has everything else, and it's scattered across threads no system reads.

The audience you can't reach is the biggest one

Visitors, ad clickers, abandoners, WhatsApp inquirers who didn't buy yet — invisible to email and SMS CRM because identity is captured at checkout. The mid-funnel is everyone who knows your brand and hasn't bought. Today, only paid retargeting reaches them.

The Loop

Each conversation makes the next one sharper.

AI listens, asks, tags, and acts. The customer record begins at the first message. Tags become segments; segments become Meta audiences and WhatsApp broadcasts. The relationship deepens with every reply, and the addressable audience compounds.

01

A customer raises their hand on WhatsApp

CTWA ad, link in bio, QR code, inbound message — every entry point lands the customer in bitChat, your WhatsApp commerce surface. The customer record opens in bitCRM with their phone number and the source tagged: campaign, ad set, creative, entry point.

02

AI listens, asks, tags, and acts

The Data Collection skill in AI Studio asks what matters — budget, occasion, timeline, category, urgency — and writes structured tags to the customer profile as each reply comes in. Once intent crosses the threshold you set, the next step happens automatically: route the thread, drop a checkout link, or join a segment.

03

The customer record builds itself

One profile per person across WhatsApp and Shopify pixel events. Tags accumulate, persona deepens, history is kept. Your addressable audience expands from buyers to every person who's ever interacted with the brand.

04

Reopen the thread instead of re-buying the click

CAPI fires qualified-lead events back to Meta. Segments sync to Meta custom audiences and lookalike seeds. The Follow-up skill reopens the thread by event or time — at WhatsApp read rates, not email open rates, and without paying for the click again.

The Qualifying Flow

Listen. Ask. Tag. Act.

Every CTWA click, link-in-bio tap, and inbound WhatsApp message runs through the same four-step flow inside AI Studio — turning a paid click into a qualified, tagged, routed lead, with full context preserved in bitCRM.

Listen — instantly, 24/7, in your customer's language

AI picks up every WhatsApp conversation the moment it starts. Across time zones, across languages, in seconds — so intent doesn't decay while you're paying for the click.

Ask — what matters, in their words

Budget, occasion, timeline, category, urgency. The Data Collection skill asks one question at a time, in conversational language — "What's the occasion?", "Any timeline?", "Budget range we should respect?" — and waits for the answer. No form. No agent transcribing later.

Tag — every answer becomes structured data

Each reply writes a tag to the customer record in real time. Segments rebuild as tags accumulate. Meta custom audiences and lookalikes refresh the same day — no CSV, no IT ticket.

Act — the moment intent is clear

Once the lead crosses the threshold you set in AI Studio, the next step is automatic: the Escalation skill routes the thread to the right rep with full tag context; the Create Order skill drops a checkout link in-thread; or the lead joins a segment that's already syncing to Meta. No handoff email, no lost context.

Audiences & Attribution

Audiences from real relationships,
not real clicks.

Lookalikes built from people who chose a relationship with your brand beat lookalikes built from clickers. Custom audiences sync live from CRM tags; WhatsApp CAPI sends qualified-lead events back to Meta so the bid model optimizes for the leads your team actually closes.

Custom audiences from CRM tags

Tags from real conversations sync to Meta as custom audiences and lookalike seeds. Lookalikes built from your actual converters — refreshed as CRM tags update — not from a pixel that fired six weeks ago.

Audience built from real buyer signal

WhatsApp CAPI — qualified-lead events

Send qualified-lead, message, and purchase events back to Meta with a unique event ID per conversation. Meta's algorithm starts optimizing for the leads your team actually closes — and CPL follows the signal.

Signal CAPI loop back to Meta — closed

Source tagging on every conversation

Every conversation is tagged with campaign, ad set, creative, and entry point at the moment it starts. Know which creative produces qualified buyers — not just which one wins the click auction.

Tagged campaign source on every lead
FAQ

Common questions about
this use case.

Meta lead ads collect a name and a phone number and drop them in a sheet. By hour two the lead is cold, nothing has been qualified, and the only first-party data you have is what fit into a form. With bitbybit, the ad starts an actual WhatsApp conversation — AI listens and tags in real time, the customer record is enriched with every reply, and the thread stays open for retargeting at WhatsApp read rates.

No. A chatbot answers FAQs and ends the conversation. An AI agent in AI Studio listens, asks, tags, and acts — every reply enriches the customer record, every threshold triggers the next step, and the thread stays open across time, channels, and team members.

No. WhatsApp CAPI events use the click-to-WhatsApp event taxonomy with a unique event ID per conversation, so they de-duplicate cleanly against any pixel or server-side events you already send. You can run both in parallel.

Today most lookalikes are seeded from clickers and form-fillers. With bitbybit, the seed audience is people who actually held a conversation with your brand — Meta's model has cleaner signal to model against, and your custom audiences refresh as CRM tags update. The lookalikes get sharper the more conversations you run.

WhatsApp does the heavy lifting on a lead-gen surface like this, but you have one customer record across channels. Cross-channel flows fall back natively — push first if your customer has bitApp installed (effectively free), WhatsApp if the push goes unopened (per-conversation Meta fee), broadcast for the next scheduled batch — so the right message goes through the right channel at the right time, and the right cost.

No. Email and SMS CRM are built around customers who already gave you an email or phone at checkout — they nurture buyers. bitbybit's customer record begins at the first conversation, so it nurtures everyone before that: visitors, ad clickers, WhatsApp inquirers, abandoners. The two coexist cleanly — tags and segments export via webhooks and API, so your downstream tools stay the source of truth where they already are.

They stay in the customer record with their tags. The Follow-up skill can reopen the thread by event or time — a price drop, a restock, a seasonal campaign — and WhatsApp broadcasts can target them by segment. You don't lose the relationship, and you don't have to buy the click again to reach them.
Get started

You're already in relationships.
Make them a system that remembers.

AI listens, asks, tags, and acts on every WhatsApp conversation. The customer record begins at the first message — not at checkout. Tags become Meta custom audiences, lookalikes, and broadcasts the same day. Free trial — no credit card required.