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WhatsApp message templates

Proven messages for every moment in the sale — cart recovery, order updates, promotions, win-backs. Fill in your details once; copy any message, ready to send.

  • Free
  • Tagged by Meta category
  • Copy & customize
Fill in your details
  • Welcome Marketing

    Welcome to {{brand}}, {{name}}! 🎉 Thanks for joining us. Here’s {{discount}} off your first order — use {{code}} at checkout: {{link}}

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  • Welcome Utility

    Hi {{name}}, thanks for signing up with {{brand}}! You’ll be first to hear about new drops and restocks. Reply STOP any time to opt out.

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  • Cart recovery Marketing

    Hi {{name}}, you left {{product}} in your cart 🛒 Still want it? It’s waiting for you here: {{link}}

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  • Cart recovery Marketing

    {{name}}, your cart misses you! Here’s {{discount}} off if you finish up today — use {{code}}: {{link}}

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  • Cart recovery Marketing

    Still thinking about {{product}}, {{name}}? Happy to answer any questions — just reply here 💬

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  • Orders & shipping Utility

    Thanks for your order, {{name}}! 🎉 Order {{order_id}} is confirmed. We’ll message you the moment it ships.

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  • Orders & shipping Utility

    Good news {{name}} — order {{order_id}} is on its way 📦 Track it live here: {{tracking_url}}

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  • Orders & shipping Utility

    Hi {{name}}, your {{brand}} order should have arrived 🎁 How’s everything? Reply here if anything isn’t right.

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  • Back in stock Marketing

    {{product}} is back in stock, {{name}}! 🙌 It sold out fast last time — grab yours: {{link}}

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  • Back in stock Marketing

    Good news {{name}} — {{product}} just dropped to a new price. Get it before it’s gone: {{link}}

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  • Promotions Marketing

    {{name}}, our biggest sale is live 🎉 {{discount}} off everything with {{code}} until {{date}}. Shop now: {{link}}

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  • Promotions Marketing

    Just dropped at {{brand}}, {{name}} 👀 The new {{product}} is live and selling fast: {{link}}

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  • Promotions Marketing

    You’re one of our top customers, {{name}} 💛 Early access + {{discount}} off the new collection: {{link}}

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  • Re-engagement Marketing

    We miss you, {{name}}! Here’s {{discount}} off to welcome you back to {{brand}} — use {{code}}: {{link}}

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  • Reviews & feedback Marketing

    Loving your {{product}}, {{name}}? A quick review helps us a lot 🙏 Leave one here: {{link}}

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  • Reviews & feedback Utility

    Hi {{name}}, how did we do? Reply with a number from 1–5 to rate your experience with {{brand}}.

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  • COD & payments Utility

    Hi {{name}}, please confirm your cash-on-delivery order {{order_id}}. Reply YES to confirm or NO to cancel.

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  • COD & payments Utility

    Hi {{name}}, your payment for order {{order_id}} is still pending. Complete it here to avoid cancellation: {{link}}

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  • Authentication Authentication

    {{code}} is your {{brand}} verification code. It expires in 10 minutes. For your security, don’t share it with anyone.

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How to use these WhatsApp templates

Fill the bar above with your brand, a customer name, a product, and a link — every template updates live. Copy the one you need into the free WhatsApp Business App, or submit it for approval on the WhatsApp Business API. Anything in {{double braces}} is a merge field that gets replaced with each customer’s real data when you send at scale.

Each template is tagged with its Meta message category, because category sets the price. Want to see what a month of these costs at Meta’s rates? Run the numbers in the WhatsApp cost calculator.

Frequently asked questions

Are these WhatsApp templates free to use?

Yes — every WhatsApp template on this page is free to copy and adapt, with no account and no sign-up. Fill in your brand, customer name, product, and link at the top, then copy any message. Use them in the free WhatsApp Business App, or submit them for approval on the WhatsApp Business API.

What are the WhatsApp message categories — marketing, utility, authentication?

Since July 2025, Meta prices WhatsApp template messages per message by category. Marketing messages (promotions, new drops, win-backs) cost the most. Utility messages (order confirmations, shipping updates, payment reminders) are cheaper and can be free inside a 24-hour service window. Authentication messages (one-time passcodes) are priced separately. Each template here is tagged with its category so you can see the cost trade-off — estimate it with the WhatsApp cost calculator.

How do the {{variables}} work?

Anything in double braces — {{name}}, {{product}}, {{link}} — is a merge field that gets replaced with real customer data when the message sends. On this page, the fill bar at the top substitutes them live so you can preview the finished message. On the WhatsApp Business API, the same placeholders map to template parameters your system fills per customer.

Will these templates get approved by WhatsApp?

These templates are written to follow WhatsApp’s rules — clear value, no prohibited content, a working opt-out for marketing — but Meta reviews and approves every template on your own account, and approval is theirs to grant. Keep the message specific and useful, avoid all-caps and excessive emoji, and give marketing recipients a way to opt out. Utility and authentication templates are approved more readily than marketing ones.

Try it

Let an AI agent send these for you.

Templates are the easy part. bitChat and AI Studio personalize the right message to the right customer and send it at the right moment — cart recovery, follow-ups, win-backs — on one customer record. Start free, no credit card.

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