JAKARTA, April 2026 – The era of passive catalog browsing is rapidly fading. Today’s consumers demand instant, natural, and personalized interactions to make purchase decisions.
Addressing this shift, bitbybit and Expatify co-hosted an exclusive, fully-booked webinar titled “From Conversation to Conversion” on Tuesday, April 28th, 2026. The session gathered e-commerce leaders and performance marketers to explore how Artificial Intelligence (AI) is redefining digital sales.
The Shift: From Browsing to Conversing
Aldy Ginanjar, Founder of Expatify, emphasized that businesses must adapt to changing consumer habits.
“Consumers today expect to articulate their needs directly through chat,” Aldy explained. “If you force them to navigate a complex website, you add friction. The future belongs to brands that can turn a natural conversation into a definitive conversion.”
AI as the New Commerce Layer
Dana Dewany, Product Marketing at bitbybit, clarified how AI powers this conversational shift without making traditional websites obsolete.
“AI does not replace your online store; it introduces a dynamic new layer that optimizes the buyer’s journey,” Dana noted. “It acts as an always-on digital concierge, turning unstructured chat data into actionable insights and guiding customers smoothly from intent to transaction.”
Tangible Business Impact
The session broke down three core advantages of adopting AI-driven conversational commerce:
- Higher Conversion Rates: Frictionless, chat-based experiences significantly reduce cart abandonment.
- Accelerated Transactions: AI instantly matches customer intent with precise product recommendations.
- Stronger Retention: Hyper-personalized, context-aware interactions build long-term customer trust.
By combining Expatify’s market strategy with bitbybit’s AI infrastructure, the one-hour session equipped business owners with a clear blueprint to thrive in the new era of conversational commerce.