Navigating the rapidly transforming digital market requires more than just advanced technology; it requires strategic alliances. Addressing this need, bitbybit, in collaboration with Expatify, hosted the “Executive Iftar 2026”—an exclusive, private gathering for founders, e-commerce leaders, and key industry decision-makers.
Held at Kopitagram Kuningan on Tuesday (3/3), the event served as a crucial forum to dissect the operational challenges and growth opportunities within Indonesia’s digital commerce landscape.
Diverging from conventional, large-scale networking events, the gathering facilitated deep-dive discussions among leaders from 14 prominent brands, including representatives from Topgolf, Aerion Motors, and Kiip. The intimate setting was intentionally designed to foster high-level conversations that are often difficult to navigate in broader industry summits.
The Synergy Between bitbybit and Expatify
A central theme of the evening was the powerful synergy between the two hosts. But how exactly do these two entities complement each other in the e-commerce ecosystem?
bitbybit is a leading technology enabler known for its robust AI-driven commerce solutions and automation infrastructure, designed to streamline customer interactions and operational workflows. On the other hand, Expatify operates as a premier strategic business partner specializing in market expansion, localization, and operational scaling for brands.
Together, they form an end-to-end ecosystem: while bitbybit provides the cutting-edge digital and AI infrastructure required to operate efficiently, Expatify delivers the strategic blueprint and market insights necessary for brands to scale sustainably. This partnership ensures that merchants are not only technologically equipped but also strategically positioned to win the market.
Vision for Collaboration Over Isolation
The event was officially opened by William Tunggaldjaja, CEO of bitbybit, alongside Irawan, CEO of Expatify. In his opening remarks, William emphasized that amidst the fierce market competition in 2026, a business’s resilience lies in the depth of its network.
“The Executive Iftar was designed as a space for leaders to pause, connect on a personal level, and share profound insights. We believe that the solutions to today’s complex e-commerce challenges are often born not in isolation, but through honest, strategic dialogues shared across the table.” — William
Echoing this sentiment, Irawan highlighted the urgency of cross-sector partnerships.
“The future of commerce relies on the seamless integration of technology and market strategy. By bringing together infrastructure providers, strategic enablers, and brand owners in one room, we are laying down the foundation for sustainable growth in Indonesia’s digital economy.” — Irawan, CEO of Expatify
Dissecting Common Commerce Issues
Adopting a closed-door roundtable format, the leaders from the 14 attending brands exchanged perspectives on pressing “common commerce issues.” The agenda naturally gravitated toward practical challenges, including supply chain optimization, mitigating rising customer acquisition costs (CAC), and leveraging data for hyper-personalized marketing.
The diverse presence of brands—ranging from lifestyle entertainment like Topgolf to specialized industries like Aerion Motors—provided a rich tapestry of insights. Participants discovered that despite operating in different verticals, the underlying operational bottlenecks in modern e-commerce remain strikingly similar, opening the door for cross-industry learning and potential B2B collaborations.
A Continuous Commitment
Executive Iftar 2026 is not a one-off seasonal gathering. It marks the formal kickoff of a long-term commitment between bitbybit and Expatify to actively nurture the e-commerce community. Moving forward, both organizations plan to roll out a series of collaborative events focused on continuous innovation and ecosystem strengthening.
The evening concluded with a networking session, reinforcing the core message of the night: even in an era shifting rapidly toward AI and automation, genuine human connection and strategic partnerships remain the true engines of business growth.