Hanna leads partnerships at bitbybit, working with Meta, Shopify, and the WhatsApp ecosystem to bring conversation commerce to operators across SEA and beyond.
Seven in ten carts are abandoned and email recovers a shrinking slice. Here's how to recover more with WhatsApp and onsite chat, without annoying your buyers.
Customer acquisition costs have climbed for a decade and won't reverse. Why retention, not more ad spend, is the only durable path to ecommerce profit.
Marketplaces deliver volume but quietly own your customers, your margins, and your data. Here's the real cost of dependency, and how brands reclaim the relationship.
Google kept third-party cookies and retired Privacy Sandbox, but the signal you rent keeps eroding. Why owned customer data is now a survival requirement.
Most ecommerce brands obsess over the first sale and ignore the second. Here's the post-purchase gap that quietly kills repeat revenue, and how to close it.
Same IG ad, sent to WhatsApp instead of a form. Live Shopify catalog, the 72-hour free window, and how to ship the end-to-end flow in two weeks.
Update bulanan untuk merchant Indonesia: efektif tax stack Shopee 10–18%, TikTok Shop 20–25%, hold dana 2–3 minggu, dan apa yang berubah pasca-Lebaran.
How an April 2026 webinar with Expatify framed AI's role in turning natural WhatsApp conversations into completed Shopify orders.
A March 2026 closed-door roundtable in Jakarta where 14 brand leaders dissected supply chain, CAC, and personalisation — with bitbybit + Expatify hosting.