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Hanna leads partnerships at bitbybit, working with Meta, Shopify, and the WhatsApp ecosystem to bring conversation commerce to operators across SEA and beyond.

Posts by Hanna Dela (9)
WhatsApp marketing

Abandoned Cart Recovery Beyond Email: The Messaging Playbook

Seven in ten carts are abandoned and email recovers a shrinking slice. Here's how to recover more with WhatsApp and onsite chat, without annoying your buyers.

Hanna Dela June 2, 2026 4 min read
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WhatsApp commerce

CAC Keeps Rising. Retention Is the Only Lever Left.

Customer acquisition costs have climbed for a decade and won't reverse. Why retention, not more ad spend, is the only durable path to ecommerce profit.

Hanna Dela June 2, 2026 4 min read
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WhatsApp commerce

Marketplace Dependency: The Hidden Cost of Renting Customers

Marketplaces deliver volume but quietly own your customers, your margins, and your data. Here's the real cost of dependency, and how brands reclaim the relationship.

Hanna Dela June 2, 2026 6 min read
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WhatsApp commerce

The Cookie Didn't Die. Your Data Problem Didn't Go Away.

Google kept third-party cookies and retired Privacy Sandbox, but the signal you rent keeps eroding. Why owned customer data is now a survival requirement.

Hanna Dela June 2, 2026 4 min read
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WhatsApp commerce

Why Your Customers Don't Come Back, and How to Fix It

Most ecommerce brands obsess over the first sale and ignore the second. Here's the post-purchase gap that quietly kills repeat revenue, and how to close it.

Hanna Dela June 2, 2026 4 min read
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WhatsApp marketing

From IG click to Shopify order, inside one WhatsApp thread

Same IG ad, sent to WhatsApp instead of a form. Live Shopify catalog, the 72-hour free window, and how to ship the end-to-end flow in two weeks.

Hanna Dela May 24, 2026 7 min read
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Indonesia commerce

Marketplace Watch — Mei 2026: tax stack di Shopee + TikTok Shop

Update bulanan untuk merchant Indonesia: efektif tax stack Shopee 10–18%, TikTok Shop 20–25%, hold dana 2–3 minggu, dan apa yang berubah pasca-Lebaran.

Hanna Dela May 24, 2026 6 min read
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Indonesia commerce

Conversation to conversion: bitbybit + Expatify webinar, April 2026

How an April 2026 webinar with Expatify framed AI's role in turning natural WhatsApp conversations into completed Shopify orders.

Hanna Dela April 28, 2026 1 min read
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Roundtable group conversation at Executive Iftar 2026 in Jakarta, Expatify host introducing the discussion

Executive Iftar 2026: bitbybit + Expatify with 14 commerce leaders

A March 2026 closed-door roundtable in Jakarta where 14 brand leaders dissected supply chain, CAC, and personalisation — with bitbybit + Expatify hosting.

Hanna Dela March 3, 2026 3 min read
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