Hanna Dela

WhatsApp marketing

Abandoned Cart Recovery Beyond Email: The Messaging Playbook

Seven in ten carts are abandoned and email recovers a shrinking slice. Here's how to recover more with WhatsApp and onsite chat, without annoying your buyers.

CAC Keeps Rising. Retention Is the Only Lever Left.

Customer acquisition costs have climbed for a decade and won't reverse. Why retention, not more ad spend, is the only durable path to ecommerce profit.

Hanna Dela June 2, 2026 6 min read

Marketplace Dependency: The Hidden Cost of Renting Customers

Marketplaces deliver volume but quietly own your customers, your margins, and your data. Here's the real cost of dependency, and how brands reclaim the relationship.

The Cookie Didn't Die. Your Data Problem Didn't Go Away.

Google kept third-party cookies and retired Privacy Sandbox, but the signal you rent keeps eroding. Why owned customer data is now a survival requirement.

Why Your Customers Don't Come Back, and How to Fix It

Most ecommerce brands obsess over the first sale and ignore the second. Here's the post-purchase gap that quietly kills repeat revenue, and how to close it.

Hanna Dela May 24, 2026 7 min read

WhatsApp marketing

From IG click to Shopify order, inside one WhatsApp thread

Same IG ad, sent to WhatsApp instead of a form. Live Shopify catalog, the 72-hour free window, and how to ship the end-to-end flow in two weeks.

Hanna Dela April 28, 2026 1 min read

Indonesia commerce

Conversation to conversion: bitbybit + Expatify webinar, April 2026

How an April 2026 webinar with Expatify framed AI's role in turning natural WhatsApp conversations into completed Shopify orders.

Hanna Dela March 3, 2026 3 min read

Roundtable group conversation at Executive Iftar 2026 in Jakarta, Expatify host introducing the discussion

Executive Iftar 2026: bitbybit + Expatify with 14 commerce leaders

A March 2026 closed-door roundtable in Jakarta where 14 brand leaders dissected supply chain, CAC, and personalisation — with bitbybit + Expatify hosting.