bitbybit vs Zoko
bitbybit was built so the AI agent handles what your customer actually asks — not just what your flowchart predicted. What we built for is agentic AI: live Shopify catalog, cart and checkout in the thread, the customer record in bitCRM. Templated flows do what you scripted. Agents do what your customer needs.
Shopify Partner
bitbybit is the answer when one agent needs to handle every conversation channel your customers actually use — and act on the Shopify cart, not just chat about it. Pick bitbybit if you want agentic AI that reads live Shopify inventory, builds the cart, drops the checkout link, looks up the order, and routes to a human with full context — configurable in AI Studio. One customer record spans WhatsApp, Instagram, Facebook, TikTok, and live chat (bitChat + bitCRM + bitApp + bitLink). Broadcast, AI CRM auto-segmentation, and unified support + marketing come at flat published rates (from $99/mo bitChat Growth, $299/mo Pro Bundle), with Meta’s WhatsApp rates passed through at cost.
Pick Zoko if your customers message mostly on WhatsApp, your team is small enough that one channel is most of the job, flow-based automation covers your needs, and a same-afternoon install from the Shopify App Store is the brief. Know that conversations, premium flows, AI agents, and the Instagram channel each carry their own charge on top of the subscription.
Bottom line: Zoko meters conversations, flows, and AI agents. bitbybit is one flat fee — and the agent closes in-thread.
Both built for WhatsApp commerce. Different shape.
Both are in the WhatsApp commerce category and both Shopify-native. The shape underneath differs in two ways. Zoko meters its stack — per-conversation platform charges on top of Meta’s rates, Instagram as a paid channel add-on, premium Flows per flow, AI Agents per agent plus per-resolution fees — and TikTok and web live chat are not on its channel list. bitbybit is the same WhatsApp commerce posture on one flat platform fee, extended across WhatsApp, Instagram, Facebook, TikTok, and live chat on one customer record, with an agentic AI included and shaped to recognise the customer and close the order: live Shopify inventory inside every reply, in-thread cart creation, checkout link, order lookup, post-purchase follow-up, configurable in AI Studio. Different bill, different AI shape.
Shopify-native WhatsApp-first commerce app: catalog sync, abandoned cart on WhatsApp, broadcast campaigns, and flow automation, with Facebook included and Instagram as a paid add-on. Same-day install on Shopify; conversations, premium flows, and AI agents are metered on top of the subscription.
Best for: Shopify D2C brands whose customers message mostly on WhatsApp, whose automation needs are covered by flows, and who are comfortable with per-conversation and per-add-on charges as they scale.
Support, marketing, broadcast, and Shopify-native commerce on one customer record. Built by e-commerce operators across years of operator-led work, deployed across 50+ countries.
Best for: Commerce brands that want one unified platform across support and marketing, with depth of Shopify integration and international coverage.
WhatsApp-first commerce app for Shopify: catalog sync, abandoned cart on WhatsApp, broadcasts, and flow automation — with Facebook included and Instagram as a paid add-on. Listed on the Shopify App Store as “Zoko: WhatsApp for D2C Brands” — verify current ratings and install count on the listing at the time of read.
Worth weighing
- Per-conversation platform charges stack on top of Meta’s WhatsApp rates on every tier (per Zoko’s pricing page: a per-conversation rate on Starter, included-volume caps on higher tiers) — the message meter grows with your success.
- Channel breadth is metered: Instagram is a paid monthly add-on, and TikTok and web live chat are not on the channel list — for brands whose pre-purchase traffic flows through TikTok creators, that is a seam in the funnel.
- AI is an add-on, not the platform: Zoko AI Agents bill per agent per month plus per-resolution fees for specialised features, and premium Flows bill per flow (per Zoko’s pricing page).
- Smart human handoff with AI-summarised context and routing rules is not a first-class surface — when the bot escalates, the human picks up without an AI summary.
- CRM tagging happens on the ticket; AI auto-segmentation from conversation content feeding Meta custom audiences and WhatsApp broadcasts is not the platform's shape.
What you get when you move from Zoko
When a customer DMs on Instagram from a TikTok hook, opens a WhatsApp thread next week, and asks a follow-up on live chat after that, the agent recognises them as one customer and the history travels. On Zoko, TikTok and live chat aren’t on the channel list and Instagram is a paid add-on; the record fragments where the channels stop. The single record is what makes the AI memory load-bearing.
The agent reads live Shopify inventory, builds the cart, drops the checkout link, looks up the order, and follows up post-purchase — inside the same thread. Configurable in AI Studio: knowledge sources, guardrails, escalation rules, brand voice. A flowchart agent can only do what its branches were drawn for; an agent that calls tools handles the long tail of what customers actually ask.
When the agent escalates, the human picks up with an AI-summarised conversation, a tagged customer profile, and the right ownership rules — not a cold thread the bot dropped. Routing by customer, by team availability, by intent. The handoff is part of the agent shape, not bolted on.
A CS tag from a WhatsApp conversation flows into a Meta custom audience or a WhatsApp broadcast on the same customer record, the same day. The AI sees the full customer (yesterday's ticket and last week's campaign), so the next reply starts with the full customer record. Same architecture from day one, not modules glued together later.
bitChat Growth at $99/mo is the entry point for founder-led Shopify brands; teams at $1.5M+/yr typically land on the $299/mo Pro Bundle. Meta WhatsApp conversation fees pass through at cost. Migration from Zoko: the WhatsApp Business API number ports between BSPs in 1–3 days — customers keep messaging the same number throughout — and catalog, contacts, and conversation history come across with a migration engineer paired to your account.
A real AI agent — not a bot that goes off-script.
The risk with AI on your store is a bot that hallucinates a price, sounds nothing like you, and torches a customer relationship. bitbybit is built so it can’t — you see it, shape it, and stay in the loop.
Preview and approve before it goes live
Build and tune your agent in the Playground against real conversations. Nothing reaches a customer until you’ve seen exactly how it answers.
It won’t guess
Outside what it knows — a price exception, a policy edge case — it says so and hands to a human with the full thread, instead of inventing an answer.
Your brand voice, locked in
Tone, rules, and what it can and can’t say are configured in AI Studio — so it sounds like your brand, not a generic chatbot.
Your data stays yours
Your customer record and conversations live in your workspace, yours to export any time, with auditable logs in AI Studio.
And every answer is grounded in your live Shopify catalog — current product, price, and stock — so it answers from your store, not the internet’s guess at your business.
The feature matrix — with a "so what" column
Rows are value-framed (what changes in your operation), not feature-framed. The "so what" column is the question your CFO will ask anyway.
| What we compared | Zoko | bitbybit Recommended | So what? |
|---|---|---|---|
| WhatsApp commerce on Shopify (catalog sync, abandoned cart, broadcast) | Both platforms ship the standard WhatsApp commerce surface — this is not the wedge. | ||
| WhatsApp commerce on Shopify (catalog sync, abandoned cart, broadcast) — so what: Both platforms ship the standard WhatsApp commerce surface — this is not the wedge. | |||
| Instagram DM, Facebook, TikTok, and live chat on the same customer record | Zoko ships Facebook (included) and Instagram (a paid monthly add-on); TikTok and web live chat are not on the channel list | When a customer DMs on Instagram, opens a WhatsApp thread next week, and asks on live chat, the agent recognises them and the history travels — no per-channel fee. | |
| Instagram DM, Facebook, TikTok, and live chat on the same customer record — so what: When a customer DMs on Instagram, opens a WhatsApp thread next week, and asks on live chat, the agent recognises them and the history travels — no per-channel fee. | |||
| Agentic AI that calls tools (order lookup, cart creation, checkout link, handoff) | Zoko’s base automations are flow- and keyword-driven; Zoko AI Agents are a separate add-on billed per agent plus per-resolution fees | A customer asks for size L in red — the agent checks live inventory, builds the cart, sends the checkout link, and tags the customer in one turn. | |
| Agentic AI that calls tools (order lookup, cart creation, checkout link, handoff) — so what: A customer asks for size L in red — the agent checks live inventory, builds the cart, sends the checkout link, and tags the customer in one turn. | |||
| AI Studio — configurable agent (knowledge sources, guardrails, escalation rules) | You teach the agent your brand voice, your catalog, your handoff rules — without code, and without rebuilding flowcharts every time. | ||
| AI Studio — configurable agent (knowledge sources, guardrails, escalation rules) — so what: You teach the agent your brand voice, your catalog, your handoff rules — without code, and without rebuilding flowcharts every time. | |||
| Smart human handoff with AI-summarised context | Handoff in Zoko is supported but the AI-summary layer is not the platform's shape | When the agent escalates, the human picks up with a summary and a tagged profile — not a cold thread. | |
| Smart human handoff with AI-summarised context — so what: When the agent escalates, the human picks up with a summary and a tagged profile — not a cold thread. | |||
| AI CRM auto-segmentation from conversation content | Zoko supports tagging; conversation-content auto-segmentation feeding Meta custom audiences and WhatsApp broadcasts is not the platform's shape | A CS tag becomes a Meta custom audience or a WhatsApp broadcast on the same record, the same day. | |
| AI CRM auto-segmentation from conversation content — so what: A CS tag becomes a Meta custom audience or a WhatsApp broadcast on the same record, the same day. | |||
| Live Shopify inventory inside every AI reply | Zoko syncs Shopify catalog; live in-reply inventory inside an agentic AI is a different shape | The AI recommends only what is in stock right now and builds carts with real SKUs. | |
| Live Shopify inventory inside every AI reply — so what: The AI recommends only what is in stock right now and builds carts with real SKUs. | |||
| Flat platform fee — Meta WhatsApp fees passed through at cost, no per-conversation charge | Zoko adds per-conversation platform charges on top of Meta’s rates on every tier (per its pricing page) | Your WhatsApp bill scales with Meta’s published rates only — success doesn’t grow a platform meter. | |
| Flat platform fee — Meta WhatsApp fees passed through at cost, no per-conversation charge — so what: Your WhatsApp bill scales with Meta’s published rates only — success doesn’t grow a platform meter. | |||
| Same-day install on Shopify, agent live in minutes | Both install from the Shopify App Store; setup speed is a tie — the wedge is what runs after setup. | ||
| Same-day install on Shopify, agent live in minutes — so what: Both install from the Shopify App Store; setup speed is a tie — the wedge is what runs after setup. | |||
| International coverage across WhatsApp-heavy markets | Both serve global WhatsApp-active D2C brands; bitbybit ships across 1,000+ brands in 50+ countries with Bahasa Indonesia-native AI alongside English-first markets. | ||
| International coverage across WhatsApp-heavy markets — so what: Both serve global WhatsApp-active D2C brands; bitbybit ships across 1,000+ brands in 50+ countries with Bahasa Indonesia-native AI alongside English-first markets. | |||
Both platforms ship a flat-platform-fee model. The wedge is what the platform fee buys.
Zoko's published pricing (model verified 2026-07) is a subscription ladder with meters on top: every tier adds a per-conversation platform charge above Meta's rates (a flat per-conversation rate on Starter; included volumes, then a lower rate, on higher tiers) — plus a monthly fee for the Instagram channel, a monthly fee per premium Flow, and Zoko AI Agents billed per agent with per-resolution fees. That is a per-conversation platform charge on top of Meta's rates — and the rates move often enough that we cite the meters and link the source; their pricing page has today's numbers. bitbybit is one flat platform fee — from $99/mo (bitChat Growth), or $299/mo Pro Bundle for the full ecosystem (AI Studio + bitCRM + bitChat + bitApp + bitLink) — with Meta's WhatsApp rates passed through at cost, no per-conversation platform charge, AI Studio and every channel included.
We’re not the right answer for every job.
The scenarios where Zoko is what you should buy. We’d rather lose the demo than waste your quarter.
- Your customers message only on WhatsApp — Instagram, Facebook, TikTok, and live chat are not part of your funnel today and you do not see that changing.
- Your automation needs are well-served by templated flows and keyword triggers, and an agentic AI that calls tools (order lookup, cart creation, checkout link) is not on your shortlist.
- You want a mature, focused WhatsApp commerce app and do not need a configurable agent surface (AI Studio), AI CRM auto-segmentation, or unified support + marketing on one record — Zoko is purpose-built for the narrower shape.
Not sure which platform fits?
30-minute scoping call. We’ll tell you honestly — including when Zoko or another tool is the right call for you.
Common questions about switching from Zoko
Why pick bitbybit over Zoko?
If your customers only message on WhatsApp and templated flows cover your automation needs, Zoko fits that shape. Pick bitbybit when you also need Instagram, Facebook, TikTok, and live chat on the same customer record, when you want an agentic AI that reads live Shopify inventory and builds carts inside the conversation rather than running templated flows, and when you want a configurable agent surface (AI Studio) with smart human handoff and AI CRM auto-segmentation.
Does bitbybit have abandoned-cart recovery on WhatsApp like Zoko?
Yes. Abandoned-cart recovery on WhatsApp is core to bitbybit, with the AI personalising the follow-up using live Shopify cart context (product, variant, price) and recognising the customer across prior conversations. Same shape; deeper agent.
Can I migrate my Zoko WhatsApp number to bitbybit?
Yes. The WhatsApp Business API number ports between BSPs — typically 1–3 days, and customers keep messaging the same number throughout. Catalog, contacts, and conversation history come across with a one-click Shopify sync and a migration engineer paired to your account. Side-by-side mode runs for up to 7 days so you can compare AI quality and conversion in production before cutting over.
What does bitbybit do that Zoko does not?
Three things. First, Instagram, Facebook, TikTok, and live chat on the same customer record as WhatsApp — one agent, one memory, one handoff layer across channels. Second, an agentic AI that calls tools (order lookup, cart creation, checkout link, handoff) inside the conversation, configurable in AI Studio — not a templated-flow agent. Third, AI auto-tagging from conversation content into CRM segments and broadcast lists on the same customer record.
Is bitbybit Shopify-native like Zoko?
Yes. bitbybit is Shopify Partner-verified, installs from the Shopify App Store, reads the live catalog and inventory inside every AI reply, and keeps Shopify as the source of truth for orders, payments, and customer profiles. Same Shopify-native posture as Zoko; the wedge is channel breadth and AI shape, not Shopify depth.
How does bitbybit pricing compare to Zoko?
bitbybit is a flat platform fee — from $99/mo (bitChat Growth), or $299/mo Pro Bundle for the full ecosystem (AI Studio + bitCRM + bitChat + bitApp + bitLink) — with Meta's WhatsApp fees passed through at cost and no per-conversation platform charge. Zoko's subscription adds per-conversation charges, a paid Instagram channel, per-flow fees, and per-agent AI fees (verify the current rate card on their pricing page). The comparable question is what the fee buys — and what gets metered on top.
Switch from Zoko in 3–5 days
We handle the transition — WhatsApp number transfer, catalog and contact import, workflow rebuild, and a 7-day side-by-side option so you can compare AI quality in production before you commit. Customers keep messaging the same number throughout, and there’s no contract lock-in.
We handle the WhatsApp Business API number transfer between BSPs. Typical timeline: 1–3 days. Your customers keep messaging the same number throughout the transfer.
One-click Shopify catalog sync. For non-Shopify stacks, we import your product feed, contacts, and conversation history with a migration engineer paired to your account.
We run alongside your current tool for up to 7 days. Compare AI quality, response time, and conversion in production before you commit.
When the data backs the decision, we cut over during low-traffic hours. No contract penalties. Total typical migration: 3–5 business days.
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How this comparison is built
Every claim on this page links to a public source. Pricing comes from Zoko’s own pricing page; review quotes are from G2, Capterra, or vendor community threads. Pricing changes often — confirm current rates on the vendor’s page before deciding.
Last reviewed: 2026-07-13 · Spot something out of date? Email [email protected] — we’ll fix within a week.
Ready to see what commerce depth looks like?
The 7-day side-by-side option means you compare AI quality in production before you commit. Guided migration. No contract.