Marketing & Lead Generation

Your best-performing ad doesn't send people to a landing page.

Click-to-WhatsApp skips the form and starts a real conversation, where AI can qualify intent, enrich the CRM, and route the next best action while demand is still warm.

Click-to-WhatsApp entry pointsReal-time lead qualificationCRM and attribution stay connected
Sponsored
Summer Collection 2026
YB

Your Brand

AI Agent active

Hey, saw your summer collection ad

AI Agent

Welcome! I can help you find the right piece. What's the occasion?

Source: Instagram CTWA · Campaign: Summer 2026
RW

Rina Wijaya

Qualified lead

Intent

High

Category

Apparel

Budget

$$

Source

CTWA

CTWASummer-campaignQualified

One system

Many ways in. One system after the click.

Every channel feeds the same WhatsApp conversation layer and the same customer record.

Click-to-WhatsApp
WhatsApp Form
QR Code

One customer record

Enriched · Tagged · Segmented

Website Widget
Direct Link
Social DM

After the click

From ad click to qualified lead in one thread.

01

Lead clicks CTWA ad

Customer taps your ad on Instagram or Facebook and lands directly in a WhatsApp conversation. No landing page. No form. No friction.

Instagram Ad
Lead clicks → opens WhatsApp
02

AI qualifies in real time

AI asks the right questions first, captures buying signals, and scores the lead in real time. Budget, timeline, and intent are collected before your team jumps in.

AI Qualifying
Occasion?Birthday gift
Budget?$100–200
Intent scoreHigh
03

Profile enriches automatically

Every answer auto-populates the CRM. Tags, segments, and scores update in real time. No manual data entry.

RW

Rina Wijaya

Profile enriching...

Auto-tagged:Apparel, High-intent
Segment:Summer Campaign
Source:Instagram CTWA
04

Lead routes instantly

High-intent leads go to sales. VIPs get white-glove treatment. Support requests route to support. All automatic.

Lead Routing
High-intent lead→ Sales team
VIP customer→ VIP queue
Support request→ Support
05

Attribution closes the loop

WhatsApp CAPI sends conversion data back to Meta. See exactly which campaigns drive revenue, not just clicks.

Attribution Closed
CampaignSummer 2026
Entry pointInstagram CTWA
OutcomeConverted · $189
CAPI event sent

Measurement

Prove ROI on every conversation.

WhatsApp CAPI

Send WhatsApp conversions back to Meta for full-funnel attribution. Optimize campaigns for revenue, not vanity metrics.

Revenue

attribution that maps to outcomes

Source-tagged leads

Every lead is tagged with campaign, ad set, creative, and entry point. Know exactly where your best customers come from.

Tagged

campaign source on every lead

Revenue per entry point

Compare CTWA vs. QR vs. widget vs. organic. Double down on what works. Cut what doesn't.

Clarity

on which entry points convert

Turn ad spend into qualified conversations.

Join brands using bitbybit to capture, qualify, and convert leads inside WhatsApp.