Discover how a fast-growing flower shop transformed their customer experience and marketing performance with bitbybit's AI-powered WhatsApp automation.
Outerbloom is a fast-growing flower shop for flower arrangements and other romantic gifts, sought to improve customer satisfaction, reduce support workload, and increase campaign performance. By adopting bitbybit's AI automation for WhatsApp, Outerbloom achieved a 4.6/5 CSAT score, 4x more conversions from IG-to-WhatsApp campaigns, and a 3x higher productivity as human agents responded 70% faster, supported by 24/7 AI.
Meta Ads with Click-to-WhatsApp delivered exceptional conversion rates
Human agents became 70% faster with AI automation support
24/7 AI handling resulted in exceptional customer experience
WhatsApp campaigns far surpassed email performance
As customer expectations continue to rise, brands need to balance personalization, responsiveness, and scale. bitbybit recognized the opportunity to improve customer experience while reducing support load through the use of conversational AI and integrated omnichannel campaigns.
Outerbloom's support team was handling a growing volume of customer inquiries, while marketing struggled to attribute results accurately across channels. Traditional email campaigns showed a declining engagement rate, and support agents faced burnout from repeated manual tasks.
bitbybit deployed its AI-powered agent on WhatsApp, while also automating marketing flows across WhatsApp Business API. Previously relying on email campaigns, Outerbloom shifted to Instagram ads that directly clicked to WhatsApp chats (CTWA).
This shift enabled real-time conversations and led to significantly higher conversion rates compared to traditional email sequences.
"Partnering with bitbybit has allowed us to maintain our personal touch at scale. Our 4.6/5 customer satisfaction score tells the real story: technology that enhances rather than replaces the human connection."
With 24/7 AI handling, CSAT reached 4.6/5, reflecting higher satisfaction across thousands of interactions.
Productivity surged 3× as 70% of repetitive chats were resolved automatically, allowing agents to focus on complex cases.
Meta Ads with Click-to-WhatsApp (CTWA) delivered 4× more conversions compared to landing page funnels.
WhatsApp campaigns saw 91% open rates and 11% engagement, far surpassing email performance.
The integration of AI support agents and omnichannel campaigns through WhatsApp led to measurable improvements in customer experience and marketing outcomes. bitbybit now delivers faster support, better engagement, and scalable automation proving that smart tech adoption drives real business value.
bitbybit is a cloud-based automation platform that empowers businesses with AI-powered customer engagement tools, omnichannel campaign management, and integrated solutions for eCommerce growth.
See how bitbybit can help you achieve similar results with AI-powered WhatsApp automation.