Marketing
Full-Time
Hot Role
Digital Marketing Specialist (Growth & AI)
Jakarta, Indonesia
On-site
Full-time permanent
Drive performance marketing and growth
Lead our performance marketing initiatives to drive user acquisition and revenue growth. You'll manage paid advertising campaigns across Google Ads, social media platforms, and other digital channels while optimizing for ROI and scale. Work directly with leadership to build and execute data-driven marketing strategies for our AI-powered WhatsApp commerce platform.
Key Responsibilities
- •Plan, execute, and optimize paid advertising campaigns across Google Ads (Search, Display, Performance Max), Meta Ads, LinkedIn, and other digital platforms
- •Manage end-to-end SEM/PPC campaigns including keyword research, ad copywriting, bid management, and A/B testing
- •Drive SEO strategy and execution including on-page optimization, technical SEO, content strategy, and link building
- •Analyze campaign performance metrics (CTR, CPA, ROAS, conversion rates) and provide actionable insights to improve ROI
- •Develop and implement marketing automation workflows, email campaigns, and lead nurturing sequences
- •Conduct competitive analysis, market research, and audience segmentation to identify growth opportunities
- •Collaborate with content team to create landing pages, ad creatives, and conversion-optimized content
- •Track and report on KPIs, marketing spend, and attribution across all digital channels using Google Analytics, Tag Manager, and other analytics tools
- •Stay updated with latest trends in performance marketing, AI tools for marketing, and digital advertising best practices
Requirements
- •2-4 years of hands-on experience in performance marketing, digital marketing, or growth marketing roles
- •Proven expertise in Google Ads (Search, Display, Shopping, Performance Max) with demonstrable results
- •Strong experience with Facebook/Meta Ads Manager, LinkedIn Campaign Manager, and other paid social platforms
- •Solid understanding of SEO principles, keyword research tools (Ahrefs, SEMrush), and on-page/technical SEO
- •Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking setup
- •Data-driven mindset with strong analytical skills and ability to interpret metrics and optimize campaigns
- •Experience managing marketing budgets and delivering measurable ROI improvements
- •Excellent written and verbal communication skills in English and Bahasa Indonesia
- •Self-motivated with ability to work independently and manage multiple campaigns simultaneously
Nice to Have
- •Experience marketing B2B SaaS products or AI/technology solutions
- •Knowledge of marketing automation tools (HubSpot, ActiveCampaign, Mailchimp)
- •Familiarity with programmatic advertising, retargeting strategies, and conversion rate optimization (CRO)
- •Experience with e-commerce marketing, WhatsApp Business API, or conversational commerce platforms
- •Basic understanding of HTML/CSS and ability to work with landing page builders
- •Google Ads, Facebook Blueprint, or other relevant digital marketing certifications
- •Experience using AI tools for marketing (ChatGPT, Midjourney, AI writing assistants)
- •Content creation skills including copywriting, basic graphic design, or video editing
Key Skills
Google Ads
SEM/PPC
SEO
Meta Ads
Performance Marketing
Google Analytics
Marketing Analytics
A/B Testing
CRO