Supported by Meta, Local Indonesian Startup Boosts Global AI Market with bitbybit AI Studio

Jakarta, February 20, 2025 – Meta Indonesia, together with bitbybit dan Blend Media nd Blend Media, successfully held the event “WhatsApp + AI Commerce, from Chat to Checkout” at the Meta Indonesia office in Jakarta. The event discussed the development of AI (artificial intelligence) technology within the WhatsApp ecosystem and how AI can help businesses improve the customer experience from the conversation stage through to the transaction.

The event featured several keynote speakers, namely William Tunggaldjaja (CEO of bitbybit) and Affancik Hamim (Head of Industry Meta), with Joni Tjung (CEO of Blend Media) as the moderator. Additionally, the Q&A session also featured I Gusti Ayu Alma (Partner Solutions Manager Meta), who provided further insights regarding the implementation of AI technology in the business world.

"As a brand, we can build relationships with customers without intermediaries, without monopoly, and this is a huge opportunity for businesses to take full control over their customer experience," said William Tunggaldjaja, CEO of bitbybit.

In recent years, traditional e-commerce platforms such as marketplaces and websites have been the mainstay for retail businesses in reaching customers. However, dependence on third parties often reduces brand control over customer experience and their own data. With AI Studio from bitbybit, companies can now deliver a more personal, fast, and effective shopping experience directly on WhatsApp.

Borderless E-Commerce with AI Studio

bitbybit introduced AI Studio as a solution that allows businesses to operate independently on WhatsApp. This technology enables brands to present a smarter and more interactive shopping experience through an "AI Agent"—an AI bot capable of understanding conversation context and providing responses that are more natural and based on "reasoning."

"With this AI Agent technology, we are taking commerce beyond websites, apps, and marketplaces. As a brand, it's not just about selling products, but also building long-term relationships with customers," added William.

Live Demo: From Chat to Checkout

During the event, bitbybit also conducted a live demo to show how the AI Agent can understand customer intent when viewing a product and provide relevant and informative responses. The AI Agent does not just give automated answers, but is also capable of recommending products, sending checkout reminders, and optimizing interactions to increase sales conversions.

AI Studio from bitbybit comes with superior features that make it easier for users to adopt AI technology without technical barriers, including:

• No coding required, making it easy for anyone to use.
• Built-in skillsets that allow the AI Agent to operate immediately with various business scenarios.
• AI Playground, a place where users can test various AI and customer scenarios and personas to adjust to their business needs.Dukungan Meta untuk AI Commerce

Meta Support for AI Commerce

Affancik Hamim, Head of Industry Meta, emphasized the importance of this innovation in supporting business growth. "In the last three years, Meta has invested heavily in AI. Together with partners like bitbybit and Blend Media, we ensure businesses can utilize the latest features and technology from Meta to get optimal results from WhatsApp Commerce implementation."

Meanwhile, I Gusti Ayu Alma, Partner Solutions Manager Meta, added that many retailers often miss conversion opportunities due to a lack of transaction reminders. "With the AI Agent from bitbybit, businesses can optimize auto-reminders and product recommendations to encourage customers to complete their purchases."

With the launch of AI Studio, bitbybit further strengthens its position as a leader in chat-based e-commerce innovation. Business players can now reach more customers, increase interaction, and drive conversions directly on WhatsApp—without traditional platform limitations.

About bitbybit bitbybit Studio is a SaaS (Software as a Service) provider delivering WhatsApp + AI (artificial intelligence) solutions to help businesses increase efficiency and growth. The combination of artificial intelligence and digital integration from bitbybit helps businesses utilize the potential of WhatsApp as a primary channel for sales, marketing, and customer service efficiently.

Contact Information: For more information, please contact:

Rizka Dewi Febriyani, Product Marketing bitbybit

Email : [email protected]
Phone : +62-812-1382-1314

Website: bitbybit.studio
Instagram: @bitbybit.studio
YouTube: bitbybit