bitbybit and Meta Collaboration Uses AI to Boost WhatsApp Marketing Conversions

Jakarta, May 15, 2025 — Local technology company, bitbybit, in collaboration with Meta Indonesia, has once again reaffirmed its position at the forefront of innovation by holding an event titled “AI for WhatsApp Marketing, from Click to Conversion”. The event took place at the Meta Indonesia office in Jakarta and was attended by industry players, brand owners, and digital marketing practitioners.

Addressing Conversion Challenges in Indonesia One of the main challenges in digital marketing in Indonesia is low conversion rates, as many consumers are more comfortable shopping via WhatsApp compared to websites or apps. bitbybit addresses this challenge by maximizing Meta’s Click to WhatsApp (CTWA) feature—ads that direct users immediately to a WhatsApp conversation.

“The most appropriate solution for the Indonesian market is the combination of CTWA and AI, where an AI Agent can respond to customer questions naturally, consistently, and with full context, for 24 hours nonstop,” said William Tunggaldjaja, CEO of bitbybit. With the AI Agent, interactions from ads can be directly converted into sales without having to leave WhatsApp.

AI Agent: Virtual Assistant with Real Capabilities

Unlike conventional chatbots, bitbybit’s AI Agent is capable of providing contextual and reasoning-based responses, not just robotic answers. William added, “The bitbybit AI Agent does not only answer FAQs, but can also work like a virtual staff member: from capturing leads, performing qualification, to providing relevant product recommendations.”

All customer interaction data is also automatically recorded in the bitbybit CRM system, providing a strategic advantage for sales follow-ups and more personalized marketing campaigns.

AI Studio: Build AI Without Coding

bitbybit introduced AI Studio, a no-code platform that allows business owners to create and train their own AI Agents. Inside, it includes:

• Ready-to-use built-in skillsets,
• AI Playground for simulating customer scenarios with various personas, and
• An easy-to-use interface requiring no technical expertise.

“In this AI Studio, we don’t need coding skills, to hire developers, or to learn prompt engineering. Everything is pre-built and only requires a few clicks to activate its skillsets,” explained Prasetyo Budi Utomo, Product Manager at bitbybit.

Live Demo: From Personality Quiz to Product Recommendation

The live demo session was one of the main highlights of the event. bitbybit showcased how the AI Agent can conduct interactions like a personality quiz to understand customer types, then provide appropriate product recommendations. This process displayed the AI's ability to understand customer needs personally and contextually—all done directly within the WhatsApp conversation.

Meta CAPI Integration for Sharper Conversions

This event also served as the venue for announcing the latest integration between bitbybit and Meta through the Meta Conversion API (CAPI). With this integration, purchase and lead data from WhatsApp conversations will be automatically sent to Meta, enabling optimization of subsequent ad campaigns.

I Gusti Ayu Alma, Partner Solutions Manager at Meta, stated, “As one of Meta’s partners, bitbybit is very agile in developing and implementing the latest features from Meta. This greatly helps marketers and business players in achieving their goals, specifically in increasing conversions.”

Towards the Future of WhatsApp Commerce

Through this collaboration, bitbybit reaffirms its mission to help brands in Indonesia sell directly via WhatsApp, without the need for a website, app, or marketplace, and to enter a new era of e-commerce that is smarter, faster, and more efficient.

About bitbybit

bitbybit Studio is a SaaS (Software as a Service) provider delivering WhatsApp + AI (artificial intelligence) solutions to help businesses increase efficiency and growth. The combination of artificial intelligence and digital integration from bitbybit helps businesses utilize the potential of WhatsApp as a primary channel for sales, marketing, and customer service efficiently.