Track WhatsApp conversions for better ad performance
Send conversion events from WhatsApp directly to Meta server-side. Bypass browser limitations and ad blockers for 15-20% better campaign performance and accurate ROAS measurement.
What you can do
Real use cases from businesses using this integration with bitbybit
Track WhatsApp leads
Capture lead events from Click-to-WhatsApp ads that the Pixel cannot see.
Optimize for purchases
Send purchase values to Meta. Optimize campaigns for revenue, not just clicks.
Bypass ad blockers
Server-side tracking captures conversions that browser-based tracking misses.
Faster campaign learning
More conversion signals help Meta exit learning phase faster.
How it works
Get up and running in minutes, not days
Connect Meta Business
Link your Meta Business Manager and Pixel to bitbybit with OAuth.
Configure events
Select which WhatsApp events to track — leads, purchases, custom events.
Automatic sync
bitbybit sends events to Meta in real-time as they occur in WhatsApp.
Optimize campaigns
Use accurate conversion data to improve targeting and reduce CPA.
Server-side conversion tracking
Stop losing data to ad blockers and cookie restrictions. Server-side tracking captures conversions the Meta Pixel misses.
Bypass browser limitations
Events go directly from bitbybit servers to Meta. No reliance on browser cookies or JavaScript that gets blocked.
Capture WhatsApp conversions
Track leads, purchases, and custom events from WhatsApp conversations that the Pixel cannot see.
Privacy-compliant
CAPI helps maintain compliance with GDPR, CCPA, and Indonesian regulations while preserving measurement accuracy.
Event deduplication
Built-in logic prevents double-counting when using CAPI alongside the Pixel. Accurate numbers you can trust.
Better ad optimization
Give Meta's algorithm accurate conversion data. Better data means better targeting and lower cost per acquisition.
Improved attribution
See which ads actually drive WhatsApp conversations and sales. Make budget decisions based on real data.
Value optimization
Send purchase values to Meta. Optimize campaigns for revenue, not just conversions, to maximize ROAS.
Faster learning
More conversion signals help Meta exit learning phase faster. Your campaigns optimize quicker and perform better.
Lookalike audiences
Build better lookalike audiences from WhatsApp converters. Find more customers like your best buyers.
Complete measurement
Understand your full customer journey from ad impression to WhatsApp conversation to purchase.
Cross-channel view
Connect the dots between Facebook, Instagram ads and WhatsApp outcomes. See the complete conversion path.
Real-time data
Conversion events sync to Meta within seconds. See campaign performance as it happens, not hours later.
Custom events
Track business-specific events like QuoteRequested, AppointmentBooked, or ProductInquiry for granular optimization.
Match rate monitoring
Track how well your events match Meta's user data. Higher match rates mean better optimization.
Works great with
Connect multiple integrations to build powerful automation workflows
Frequently asked questions
Everything you need to know about this integration
Ready to connect Meta Conversions API?
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Questions? Email us at [email protected]